FRONT
TEXTURE
SKETCH
MOOD
BOARD
This concept merges BAYC and MAYC worlds, featuring fur, mutant serum, gems, gold accents, and blockchain-inspired chains, all highlighted by the iconic cheetah pattern. Blending favorite traits from the ape community with my artistic style, the design is tailored to the car, bringing it alive in a vibrant, colorful way.
COLOR
PALETte
The color palette is anchored by the iconic BMW M Blue and Red, complemented by striking Ape Aquamarine and Orange hues. Additional colors in the palette draw inspiration from the vibrant style of Pauser and the distinctive traits of the Apes, resulting in a dynamic and cohesive visual identity.
I developed a plan to create a unique journey for the car owner by introducing them to their personalized augmented Ape through AR. This AR Ape will guide users through the car’s features, unveil hidden animations, and highlight design elements. It will showcase hidden gems and provide an engaging overview of the car itself. Additionally, custom Ape-themed sounds will add a layer of personalization and immersion. To further enrich the experience, it would be fantastic to synchronize the car’s lights with the design color scheme, making the interaction even more cohesive and memorable.